Alas, I have a couple of private views to go to in the next couple of weeks, one of mine, and one I’ve been invited to. I always feel I have to go, although I don’t enjoy them.
For a start, asking people to your pv is a minefield. You don’t want them to feel any obligation to buy anything – they probably wouldn’t come if they thought they’d be subjected to a hard sell. But if they don’t buy, then really what’s the point? Just a bit of moral support, I suppose, and a knees-up for one and all at your expense….
Even if it’s not your own exhibition, private views can still be a bit of a nightmare. If they’re busy, then the artist friend or gallery owner who’s invited you only has time to wave at you before going off to schmooze the next (proper) customer.
Then you’re left there looking at the work (which takes 15 mins max) and nursing a warm glass of something, which should be cold, all the while trying to look interested and full of admiration.
But believe me, it’s a thousand times worse if no-one turns up…..